Willfred James is a consultancy with strategic expertise both in the B2B and B2C segments. We help our clients in strategy related topics that include the strategic plan, the market entry strategy, opportunity analysis and competitive assessment.

Our experience in corporate strategy includes defining a groupwide five-year strategic plan and aligning it to operational effectiveness and efficiency in delivery. 

In terms of operational strategy, we help our clients to define their positioning, their customer value proposition as well as their business model and plan. This goes from new market entry and new business line assessment to detailed opportunity assessment for specifics products and services.

Our success stories include the definition of the strategy and underlying organisation for clients across multiple markets, opportunity assessment for new products, the low and mid-end B2B market entry strategy, the strategic development plan through value-added services and successful transformation programs to deliver on growth targets and business plans.